The Slice Communications approach to Public Relations is simple but different. Precisely, it’s all about being different.

Reporters today are hounded by hundreds of PR people with the same message – better company, better product, better people. But reporters, with less time and resources than ever before, can’t quantify “better” for their readers. What they can cover – in a definitive and concrete way – is different.

Our approach is based on more than 10 years of experience creating messages that stick – both memorable and compelling – for reporters and their readers, your key audiences.

Step 1 – First Cut Session: a fully facilitated brain dump for key executives that gives Slice Communications what they need to get started with positioning, messages and news hooks.

Step 2 – Strategy Development: a document that outlines the company’s positioning for the media, point-of-view, messages, and possible news opportunities.

Step 3 – Media List Development: Slice Communications identifies key reporter and blogger targets for media outreach.

Step 4 – Media Training: an interactive, 2-3 hour session with key spokespeople that teaches them to speak with reporters.

Step 5 – Media Outreach: Slice Communications turns all the hard work into media coverage.

We have secured media placements with The New York Times, USA Today, LA Times, Associated Press, Philadelphia Inquirer, Philadelphia Business Journal, CBS Early Show, ABC, and others.