Slice Communications focuses on the big picture and tiny detail, helping you create a fine balance between strategy and execution that ultimately makes your messages both memorable and compelling for your key audiences.

Branding / Positioning
The argument over “what is a brand” is long-lasting and complicated. But from our point-of-view, a great brand answers the question: “What is it and why do I care?” Most agencies only focus on the “What is it?” part of the inquiry. At Slice Communications, we know the “Why do I care?” is the driving force behind most people’s buying decisions. It’s what compels them to take action in the first place and keeps them coming back for more.

With our background in PR, we are used to convincing reporters to cover something; that it will matter to their readers. We bring that experience to our branding process – because ultimately readers and customers are one in the same. Unlike other agencies who create brands and ad campaigns to please and humor themselves, we know that every dollar you spend right now counts – and that it must have a positive impact on your bottom line.

Marketing Collateral
Slice Communications helps create effective messaging for businesses in all stages of growth, from local entrepreneurs trying to break into an industry to established companies looking to sharpen their messaging. Our creative marketing services can help successfully develop almost any type of collateral including websites, brochures, business plans, executive summaries, and newsletters.

What makes our work different is that it’s different. It draws inspiration from the many different ideas, words, designs, and interactions we have every day with each other, our partners, clients and the outside world. Line our work for our clients up against their top competitors and the difference will be immediately clear.

Social Media / Blogging
Blogging has become one of the most effective and cost-efficient tools for small businesses and start-ups. This is because they put the company’s expertise and point-of-view right out there on the web where existing and potential clients can have access to it. Regularly updated mini-articles on topics important to these audiences create authority – and in turn, more clients. At Slice Communications, we co-create blog entries with our clients that include success stories, how to’s, tips and tricks, and what’s new. Blogs we create are “sticky,” meaning readers come back over and over, ultimately creating your own captive community.

Event Marketing
Slice Communications has years of experience developing and executing events that create buzz for our clients. We focus on creating memorable participant experiences that also generate media coverage. We also have some of the best vendor relationships we will leverage for your success.

Corporate Communications
Creating brands that help companies sell and grow is important, but making sure employees are behind that brand and know how to deliver the brand experience can be just an important. We straddle the line between marketing and HR to develop programs and initiatives that get employees excited about the brand in a way that builds loyalty and a better experience for customers.

Employees are more often willing and able to get behind marketing initiatives when they know where they come from – what the company stands for and what they value. We have significant experience creating value programs for our clients that engage employees in a meaningful way and also help the business to grow. These programs, when done properly, can be the difference between brands that are well known and those that are well loved.

Project Management
When time is short and money is tight, the success of a marketing initiative hinges on great project management. We at Slice Communications have extensive experience delivering best-in-class projects without ever missing a deadline or blowing a budget. Clients who are too busy to be the day-to-day contact for their agency have benefited from our help. Annual reports, conferences, and the project that has been going on far too long because no one on staff has time to focus on it – we can do them all.

Sales Support
Slice Communications has worked with many companies to give their sales force the tools it needs to turn prospects into customers. The sales materials and training have their roots in the positioning developed during the First Cut Session. Then, Slice utilizes its extensive experience in creative marketing to cut through the clutter and close sales. These services include:

• Development of a sales presentation
• Training sales force to deliver sales presentation
• Brochure development, copywriting and design
• Development of direct mail and first touch materials
• Development of follow-up/subsequent touch materials
• Development of ongoing candidate and client engagement materials